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Case study · B2B website

B2B lead generation website for an electrical distributor

A fast, SEO-optimized product catalog site for Shreeji Electro Power, delivered in three weeks and lifting inbound enquiries by 40% in its first month.

Results

+40%
Inbound enquiries in month one
−25%
Bounce rate vs. previous site
95+
Lighthouse performance score
3 wks
Design to production

01The context

Shreeji Electro Power distributes electrical equipment to industrial clients across India. They needed a credible website with a multi-brand catalog, live in time for an industry trade show.

02The challenges

  • A catalog without a CMS

    Budget ruled out a CMS or e-commerce platform, but products across many brands and categories still had to be easy to update.

  • Converting B2B buyers

    Industrial buyers research extensively and need specifications, trust signals, and an easy way to ask for bulk pricing.

  • Trade-show deadline

    The site had to be live within three weeks.

03What we did

  1. 01

    Typed product data

    Products live in structured TypeScript data files organized by brand and category, with Next.js static generation keeping pages fast.

  2. 02

    Conversion-focused design

    Brand logos, detailed specifications, testimonials, certifications, multiple contact points, and a WhatsApp widget for instant enquiries.

  3. 03

    Reusable components

    Shared components for product cards, brand sections, and calls to action made it possible to build 15+ pages in under three weeks.

04Key features

  • Catalog with brand and category filtering
  • Structured data (JSON-LD) for SEO
  • Contact form and WhatsApp chat
  • Blog for industry content
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